SALT LAKE CITY, Utah. –Westminster University Athletics has announced a partnership with Influxer an officially licensed vender, that will provide Westminster student-athletes the opportunity to monetize their name, image, and likeness (NIL) with personalized co-branded merchandise.

"We are very pleased to partner with Influxer and provide our student-athletes with an opportunity to benefit from their NIL as well as receive education and training in regards to branding, entrepreneurship and marketing," said Director of Athletics Shay Wyatt.

This partnership allows all Westminster student athletes the option to create his or her own web page which will include personalized co-branded merchandise for purchase. Fans, family, and friends can buy quality merchandise, personalized with their favorite student-athletes NIL. The student-athlete will benefit from the sale of each item from their personalized page.

"Influxer is excited to work with Westminster because the administration understands not only the immediate benefits of working with us, but also the long-term resources for their student-athletes. NIL is not simply transactional, but an opportunity which Influxer wants to further into the development process for their student-athletes", said Influxer VP, Keith Miller.

Influxer, who is partnered with over 400 schools, provides training, and manages student-athlete NIL agreements, web services and product fulfilment. Sales through the Westminster Influxer merchandise webpage benefit both the individual student-athlete and Westminster Athletics through a mutual licensing agreement. NIL agreements with Influxer are non-exclusive, allowing Westminster student-athletes to pursue other NIL opportunities as well as allowed per the Athletics Department NIL policy.

This partnership with Influxer is the latest endeavor by Westminster Athletics working to increase NIL opportunities and support for their student-athletes.

You can visit the INFLUXER Westminster webpage to purchase apparel here.